Blogs enable a more dynamic and conversational approach to engage audiences and add value through a wide range of information, perspectives and advice.

There are still benefits associated with blogs, but driving engagement through blogs is harder than it used to be and it should not be viewed as a ‘set and forget’ activity.

Consumers have different technologies, expectations and consumption patterns, and Google too has different (SEO) expectations of blogs. Brands need to be aware of some of these changes in their approach to blogging including the popularity of video and visual content. Brands should embrace visuals in blog content, such as infographics and charts. Blogs generally offer a broader palette or option of topics, whereby you can create a blog on any niche or topic. However posts must be of high quality and updated regularly. This will not only add more value to your customers, it will also help your blog perform relatively better in SEO rankings.

As with websites today, the use of blogs or vlogs use should be considered as part of a broader content strategy.  Consider how your blog posts (or elements of them), can be repurposed or reused across the brand’s other owned media platforms in order to leverage better exposure.

Websites and blogs are fantastic digital assets if a consumer knows your brand and knows how to find them – but what if they don’t?

This is where search engines, such as Google, and search engine optimisation (SEO), come into play. 

When a user enters a keyword or key phrase into a search engine, they are presented with a SERP (search engine results page).  Search engine optimisation, is the ability to influence the ranking position on the organic search results.  Good SEO enhances a user’s ability to be able to search for and find a brand or site – with or without being familiar with it.  The requirements to achieve a good SEO ranking is changing and complex, and not identical for all search engines. As such, SEO is a distinct discipline in its own right.  

Not all home sections should be the same. Your home page design is determined by a set of goals and objectives your strategy aims to accomplish. It’s vital to always establish a strategy as the first step around any website development. Each section on the home page is intentionally designed to meet a specific outcome and create convenience around the user experience for your visitors. Below are the main features to be established for the home sections:

This section/Page is paramount to prospects with close interest to understand the foundation of your business for investment reasons or a client considering your offer but is looking to gain a sense of added trust based on your history, experience and team. Every detail under this section should almost answer the questions the reader may have about your structures and formation.

Sections about your services or products are best for demonstrating the value your offer can bring. Here is an opportunity to showcase the problems your business is established to solve. Displaying services and products can be done through text sections or e-commerce.

Here it’s about showing some track record around your work. Clients want to see who you may have served in the past or even your current projects. This will help further build trust for them based on your experience, influence and impact.

Commanding a specific position in your industry is the unique feature that makes your brand standout in a pool of desperate competitors. One of the best strategies around your positioning is through providing regular insights that ensures your audience is updated and make informed buying decisions.

One of the vital goals that should be achieved by your website is to build trust. And to incorporating your happy client’s testimonies is the best way to prove how valuable your offer is and it also serves as assurance that your brand delivers on it’s promises.

This creates convenience for your visitors who already have questions upon contact to your offer. You can establish answers to the frequently asked questions by your clients or prospects so as to create more time towards demonstrating value around your services and products.

The Ultimate plan around handling a brand through a website is to establish connection through making your business visible enough to your market and be reachable. All forms of communication that exist within your strategy should be contained under the contact us page. Being Accessible is key.

Very important to have your policies on the open so that your audience can be familiar with your processes and conduct around important details when doing business. This section is often neglected yet it is the pivot of a healthy business relationship between your brand and your client/consumer.

Developing a website for business should be informed by what goals you have set for your brand and the value your client/customer can conveniently access online. It is very important to direct your users/visitors on your website to take specific actions that ultimately achieves those set goals.

Best way to create convenient shopping experience and measure performance and reach around your market. Selling your products/service online is the modern way around shopping due to the digital transformation.

Communicate all opportunities that exist within your business and plans to expand in a specific direction which compels your audience to follow through your growth and journey.

Adding your location creates truest and communicates that your do have an establishment that your market can visit. This depends on the type of business your are running.